Search Engine Optimization

If you want your site to sell, then you need visitors (traffic) to it. This much is already obvious. What is not so obvious for many site owners is how they can CORRECTLY market their website, and which options will best suit their requirements?

There are many ways to market your Web Site. Here are just a few of the most important ones:

  • Search Engine Optimisation (SEO)
  • Pay Per Click Keyword Based Advertising
  • Links Exchange with other Web sites
  • E-mails (e-newsletters)
  • Banner Ads - on-line and off-line
  • Word of Mouth

You may recall the 80/20 rule, according to which "you get 80% of the benefit from 20% of your effort" (if you do efforts smartly). For the Search Engine Optimization, it is more like 90/10 particularly for the sales oriented sites. This means “you get 90% of the benefit from 10% of your effort”. Hence, its very important that you choose the options that best suit your specific needs. If implemented correctly, Search Engine Optimisation (SEO) can offer you a higher return on your investment.

A website without a search engine marketing campaign is effectively ‘stuck in the desert' because nobody will ever get the chance to see it. In order to get a good ranking in Google, Yahoo, AOL, MSN, Aardvark, AltaVista and the other major search engines for your keywords. The process requires optimization of your head content and meta tags and then manual submission to the search engines and directories in the Correct category.

To ensure top listing for your website in major Search Engines each page of your website is optimized carefully and hence submitted to the search engines. Often, search engines optimization requires modifications to WebPages text to ensure particular keywords feature prominently within the text. Not only this Search Engine optimization involves keyword research, on-page and off-page optimization, writing articles and news letters, keeping track of up to date innovative Search Engine Optimization Techniques link building, directory submissions, reciprocal link building etc. IT Leader offers Search Engine Optimization services to you by using sophisticated online promotional tools.